Building from the Netherlands
Founder scaling ecommerce brands on paid acquisition. And building the tools to do it better.
Hi, I'm Joshua. I run Brandpeneur, a Meta Ads agency for Shopify brands. I've spent the last 10 years scaling ecommerce on paid acquisition, and writing about what actually works.
When I'm not running ads, I'm building tools for the people who do.
A few of them are below.
What I'm building
Brandpeneur
A Meta Ads agency for Shopify brands, built around profit rather than headline ROAS. We design and run the paid acquisition systems that scale ecommerce brands past $1M.
$150M+ generated for clients
Ads Uploader
Software for running Meta ad operations at scale. Bulk creative uploads, naming and launch flows that turn a day of manual ad-ops into a few minutes. Built in-house, used daily.
Live in production
Creative Engine
An R&D project turning ad-creative production into a repeatable system: AI-assisted generation, testing and iteration. A funded R&D effort, built in the open.
In active development
Giftpop
A Shopify app that runs free-gift-with-purchase and BOGO offers natively at checkout. Built to lift average order value without the discount race. Our first product on the Shopify App Store.
Live on the Shopify App Store
Memorylens
An iOS app that shows you what you were doing on this day, every year before. On-device smart filtering keeps the screenshots and receipts out, so only real memories surface.
Live on the App Store
Doodlings
An iOS app for the drawings on the fridge. A child draws something on paper, you photograph it, and it lifts off the page into a world where it swims, walks or drifts. Nothing ever leaves the phone.
Live on the App Store
Get Sold
An iOS app for people selling secondhand. Photograph an item on the floor and it comes back as a product shot, with the listing written for you: title, description, size, condition and a price.
Live on the App StoreAbout
I run Brandpeneur, a Meta Ads agency that scales Shopify brands past $1M, and I've written a book on profitable paid acquisition.
I'm a 2-Comma Club winner and host of The Syndicate, a mastermind for ecommerce operators. Through ConsultX I've trained agency owners around the world.
Right now my focus is building Brandpeneur into the best Meta ads agency in ecommerce.
Let's talk.
Whether it's scaling your brand or just comparing notes, the quickest way to reach me is a DM, or book a call.