Building from the Netherlands
Founder scaling ecommerce brands on paid acquisition. And building the tools to do it better.
Hi, I'm Joshua. I run Brandpeneur, a Meta Ads agency for Shopify brands. I've spent the last 10 years scaling ecommerce on paid acquisition, and writing about what actually works.
When I'm not running ads, I'm building tools for the people who do.
A few of them are below.
What I'm building
Brandpeneur
A Meta Ads agency for Shopify brands, built around profit rather than headline ROAS. We design and run the paid acquisition systems that scale ecommerce brands past $1M.
$150M+ generated for clients
Ads Uploader
Software for running Meta ad operations at scale. Bulk creative uploads, naming and launch flows that turn a day of manual ad-ops into a few minutes. Built in-house, used daily.
Live in production
Creative Engine
An R&D project turning ad-creative production into a repeatable system: AI-assisted generation, testing and iteration. A funded R&D effort, built in the open.
In active developmentAbout
I run Brandpeneur, a Meta Ads agency that scales Shopify brands past $1M, and I've written a book on profitable paid acquisition.
I'm a 2-Comma Club winner and host of The Syndicate, a mastermind for ecommerce operators. Through ConsultX I've trained agency owners around the world.
Right now my focus is building Brandpeneur into the best Meta ads agency in ecommerce.
Let's talk.
Whether it's scaling your brand or just comparing notes, the quickest way to reach me is a DM, or book a call.